August 07, 2010 4:00 PM CDT

Construction Brand Internet Index and Internet Rating Service Announced

How does your construction brand rate?

By Construction Marketing Association

The Construction Marketing Association (CMA) announces the Construction Brand Internet Index (CBII), a comprehensive rating of the Internet presence of top construction brands based on over 50 variables.

The rating identifies how effective a specific website domain is relative to other websites. The ratings are based on key search engine data, website meta structure, traffic, social media integration (use of blogs, Facebook, Twitter, YouTube, etc.), inbound links, indexed pages and more.

"Overall, the top construction brands rate high due to high volume website traffic and large quantities of links, however a number of missed opportunities were identified even with highly-rated websites. Surprisingly, some of the strongest brands (websites) like Kohler lacked social media integration, and in several cases, highly-rated brands lacked basic meta data," states Construction Marketing Association chairman Neil Brown. "As we evaluate the top construction brands, it is apparent that we (construction) lag other sectors in Internet best practices. Fortunately, the association addresses these opportunities with programs and training."

In addition to rating top construction brands, the Construction Marketing Association is offering a Free CBII Rating Service to qualified construction brand websites. Simply submit your domain using this email link, type Request CBII in the subject line. Your rating along with a “punchlist” of problems and recommendations will be emailed within 24 hours.

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About the Author

The Construction Marketing Association (CMA) provides professional development and training, resources and information, networking and recognition to marketers in the construction industry. Full information on the association is available on the website at www.constructionmarketingassociation.org.