November 21, 2005 10:36 AM CST

Envisioned Future & Goals Analysis

By Michael Adelizzi

During the 2005 MCAA Midyear Meeting held in Ashville, NC the MCAA Board conducted an analysis of the 13 Mega Goals established in the Long Range Strategic Plan and the association activities in achieving these goals. It is important to remember that these Mega Goals could take 10 ? 30 years to achieve and the analysis showed some major movement and activity in accomplishing these goals. To find a copy of the MCAA Long Range Strategic Plan, go to the association website at www.masoncontractors.org where it is listed under Industry Documents.

Following is a list of each goal and the actions by the association to achieve each goal.

1. MCAA will be the "go to" organization for the entire industry.

MasonrySystems.org

Sharing ideas with international organizations

Great website, hits increasing

Get NCMA participation in conference

Increasing safety content

Legislative activity (OSHA, silica)

Engineering committee activity

Silica taskforce

Masonry magazine

NCMA joining Workforce Development Committee

Executives Council

2. MCAA will unify all elements of the masonry industry.

Officer meetings with other associations (BSI, NCMA, BIA, etc.)

Executives Council

Joint seminars

Partnering with Masonry Instructors Assoc.

Masonry Industry Council

SkillsUSA

3. Members will find value in MCAA membership.

Legislative, codes and standards activity is strong

Membership renewals (94% renewing); no static from dues increase

Increased membership by 16% 04-05

Positive feedback locally (re. national activity)

4. MCAA will be the training and education sources for architectural and engineering pros.

Training Region 7 OSHA inspectors

MasonrySystems.org

Wall bracing seminars (Cincinnati ? 20 engineers attended)

Masonry It Makes a Village

Masonry magazine

Federal officials seminar

University Professors of Masonry Workshop

CSI partnership, educational programs at Masonry Showcase convention

Sharing ideas, networking

5. MCAA will aggressively promote masonry as the building material of choice.

MCAA website and MasonrySystems.org

Workforce Development programs, Check Out a Career in Masonry, recruitment, improving training materials, increasing number of programs

Joining committees with NCMA

6. Educate students and school officials on the advantages of a career in masonry.

MCAA training manuals

Instructors

High school initiatives

VICA training programs

Career Days

7. Legislators and others who influence will routinely consult us on issues affecting the masonry industry.

NIOSH (ergonomics)

SBREFA ? silica

Wall bracing

Legislative Conference

Full time presence in D.C.

OSHA inspectors training

OSHA alliance

Liaison with other associations who look to MCAA for leadership

8. MCAA will be the highly regarded leader in education.

UPMW

Lightweight task force

9. MCAA will be strategically aligned, able to influence, as well as influenced by relevant organizations in all our business lines (collaboration, partnership).

MIC

BAC and laborers

NCMA and BIA (needs work)

BSI

10. Construction customers will have a greater understanding of the benefits, design, material, quality, related to masonry because of our communication efforts.

(Covered in #5)

11. Local needs of the industry will be addressed through strong national/chapter relationships.

Executives Council

Better understanding of roles and consistent meetings

12. MCAA will sustain an effective working relationship with the union, and we'll be able to more effectively collaborate on advocacy and promotion efforts.

High school initiative with IMI

Work with laborer's union

Meetings with association officers.

Magazine involvement with IMI and BAC

13. MCAA will be an agent for the enhancement of masonry lifestyle for laborers, journeymen, company owners and the families of those in the masonry industry.

Safety programs and silica

Insurance benefits

Promoting the industry increases market share, which in turn increases security for workers

Improving management through membership

Masonry magazine validates positive points

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About the Author

Michael Adelizzi was the Executive Director of the Mason Contractors Association of America.

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