January 20, 2005 10:30 AM CST

How to Get the Most From Your Leads

By Colin Faul

The Masonry Showcase will again offer the Smart Pen Lead Retrieval System at the 2005 show. All attendees of Masonry Showcase and Construct America^TM partnering shows will include a unique barcode to capture attendee lead information. The Smart Pen, supplied by Foresight International, is a portable, electricity free, lightweight pen that will enable you to scan your visitor's badge at any time and at any location on the show floor to capture their business contact information. This technology allows the exhibitor to focus their attention on managing the sale and not having to worry about managing the leads.

Please check your exhibitor kit for further information on important ordering information and deadlines. Foresight International offers several optional services to customize your lead retrieval system to fit your needs.

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About the Author

Colin Faul was the Director of Marketing and Director of Professional Development for the Mason Contractors Association of America.